November 21, 2024
Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. Today announced FutureFit™, a data-driven approach that helps CPG companies identify and mitigate hidden generational packaging risks within their product lines.
Today’s consumers are savvier and more aware of their choices than ever, actively seeking brands that align with their values. Generational differences are increasingly pronounced, and brands must adapt to stay relevant. FutureFit™ is a comprehensive methodology that audits and benchmarks a CPG company’s packaging against current trends and generational preferences. This helps pinpoint areas that might not resonate with future generations, potentially impacting brand perception and sales performance.
“Leading CPG companies are managing diverse portfolios across multiple categories, which presents a unique challenge,” says Sean Bisceglia, CEO of Product Ventures. Catering to the evolving needs and preferences of distinct generations can be a complex task. Hidden packaging risks can easily go unnoticed, risking brand perception and eroding sales performance.” Bisceglia continues, “This is why we have developed FutureFit™.”
Product Ventures understands the complex challenges facing CPG companies today. FutureFit™ addresses these critical needs by identifying unfulfilled consumer demands and proposing new packaging technologies to bridge the gap. Through in-depth research and analysis, FutureFit™ aligns brands with evolving consumer needs. It optimizes manufacturing processes for efficiency and cost reduction while fostering innovation in packaging solutions that resonate with consumer preferences. Furthermore, FutureFit™ empowers CPG companies to navigate future market trends with confidence, ensuring their long-term competitiveness and market success.
Through data-driven qualitative and quantitative research methodologies specific to packaging, FutureFit™ addresses key considerations for CPG companies, including:
- E-commerce optimization: Ensuring packaging is visually appealing and functional for online shoppers, particularly Gen Z
- Sustainability: Incorporating eco-friendly materials and design elements that resonate with Millennials’ environmental concerns
- Brand loyalty: Creating packaging that evokes nostalgia and trust for Baby Boomers while appealing to younger generations.
With FutureFit™, CPG companies can:
- Gain a deep understanding of generational preferences.
- Identify opportunities to enhance packaging design and functionality.
- Develop innovative packaging solutions that drive competitive advantage.
About Product Ventures:
Product Ventures is Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. We merge design thinking with an end-to-end approach, guiding clients from ideation to a market-ready product. Our in-house capabilities, including renowned design, expert engineering and prototyping, and integrated consumer learning center, allow us to unlock powerful, real-time consumer insights. This iterative process ensures packaging not only grabs attention but also aligns with consumer needs and sustainability goals.