Joanna Patterson

VP Consumer Insights

Joanna leads the Consumer Insights team at Product Ventures. With 30+ years of CPG expertise, Joanna’s experience ranges across both the agency and client side. As a VP at Kantar and GfK, Joanna led strategic research initiatives at companies including P&G, Unilever, Mondelez and Reckitt (RB). As a former brand manager, Joanna led marketing and innovation on brands such as Perrier, Margaritaville Margarita Mix, Playtex and Schick Intuition razors. Joanna has a BA in French from the University of Virginia and an MBA in Marketing and Management from the University of Connecticut. She is passionate about uncovering meaningful insights to satisfy consumer needs.