Nestle Waters’ Sparkling New Packaging Signals Major Rebranding

Nestlé Waters North America has announced its new Regional Spring Water Brand Sparkling portfolio with 10 new flavors, bold design changes and all new packaging for the Poland Spring®, Deer Park®, Zephyrhills®, Ozarka®, Ice Mountain® and Arrowhead® brands. The new Regional Spring Water Brand Sparkling line includes a new can format and proprietary bottle design, and is made only with water from natural springs, natural fruit flavors and added bubbles. (PRNewsfoto/Nestle Waters North America)

Rebranding rides the sparkling water surge through a major packaging redesign for 25 SKUs across six regional brands featuring new products, the brand’s debut in cans and a proprietary new bottle. (more)