January 29, 2025
Product Ventures Strengthens Leadership Team with New Senior Global Strategy Director and Senior Director of Consumer Insights
Chicago, Illinois (January 29th, 2025)– Product Ventures, a leading packaging innovation firm, today announced the appointment of two key executives to its leadership team: Meghann Burke as Senior Global Strategy Director and John Broderick as Senior Director of Consumer Insights. These strategic additions further solidify Product Ventures’ commitment to delivering innovative and consumer-centric packaging solutions for the world’s leading brands.
Meghann Burke brings over 12 years of experience in sales and account management with Fortune 100 companies. She has a proven track record of building strong client partnerships and a deep understanding of market and consumer research, customer experience management, and digital marketing. In her role as Senior Global Strategy Director, Meghann will focus on expanding relationships with key clients and driving revenue growth through new and existing partnerships.
“It’s not often you get a chance to work with someone as talented as Meghann three separate times, but here we are! This marks Meghann’s third time working with me, following successful roles at Scout and Curion. We are incredibly lucky to have her on board.” said Sean Bisceglia, CEO of Product Ventures. “Her leadership will be instrumental in strengthening our partnerships with leading brands and delivering exceptional client experiences.”
John Broderick joins Product Ventures as Senior Director of Consumer Insights. With extensive experience in both qualitative and quantitative research, John is a skilled strategist with a proven ability to translate consumer insights into actionable strategies. He has successfully led and mentored high-performing teams, delivering innovative solutions for some of the world’s most recognized brands. As Senior Director of Consumer Insights, John will oversee the development and implementation of cutting-edge research methodologies to inform client strategies and drive packaging innovation.
“John’s deep understanding of consumer behavior and his passion for developing innovative research approaches will be invaluable to our clients,” said Peter Clarke, Founder of Product Ventures. “His leadership will ensure that our insights continue to drive effective and impactful packaging solutions.”
These appointments come at a time of significant growth for Product Ventures, as the company continues to expand its capabilities and client base. The addition of Meghann Burke and John Broderick to the leadership team reinforces Product Ventures’ dedication to providing best-in-class packaging innovation and consumer insights expertise.
About Product Ventures:
Product Ventures is Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. We merge design thinking with an end-to-end approach, guiding clients from ideation to a market-ready product. Our in-house capabilities, including renowned design, expert engineering and prototyping, and integrated consumer learning center, allow us to unlock powerful, real-time consumer insights. This iterative process ensures packaging not only grabs attention but also aligns with consumer needs and sustainability goals.