Wrigley’s 5 Gum Package Design

INDUSTRIAL DESIGN | CONSUMER RESEARCH

Our team’s work on Wrigley 5 Gum (Slim Pack) is a testament to the value of our consumer centric approach to industrial packaging design. We conducted consumer research that uncovered users wanted a sleek product design that made them look good. This led to a design of a one-handed, hook-locking mechanism in an orderly compact package. The packaging design is slender without getting crushed when its in your pocket. The premium look of this packaging design warranted an increase in retail price as well as a growth in sales ($500 million in sales five years after launch for the 5 Gum brand alone).

This project was completed by 4sight inc., now part of Product Ventures