Mountain Dew

INDUSTRIAL DESIGN | BRAND EQUITY | PACKAGING DESIGN

This project was completed by 4sight inc. Now part of Product Ventures.

SITUATION:

Mountain Dew aimed to create a new bottle design that resonated with consumers’ active, energetic lifestyles and contributed to the brand’s equity. The objective was to develop a bottle design that not only captured the essence of the brand but also offered added functionality, catering to the fun and dynamic spirit associated with Mountain Dew.

CHALLENGE:

The challenge was to design a bottle that strengthened the brand’s image and stood out in the market. It needed to accurately reflect the brand’s energetic personality while offering a unique feature – the “side-kick grip” – to enhance consumer experience. The goal was to defy industry trends and achieve a significant increase in sales through this innovative bottle design.

APPROACH:

The approach was to create a bottle design that translated Mountain Dew’s brand equity into a more powerful and edgier expression. The design leveraged a lightweight PET bottle that not only captured the essence of the Mountain Dew but also introduced the “side-kick grip” for added functionality. This grip was a distinctive feature that set the bottle apart from the competition and aligned with the brand’s active and fun-loving image.

RESULT:

The result of this initiative was a new Mountain Dew bottle design that embodied the brand’s lively and active spirit while introducing the innovative “side-kick grip” for enhanced functionality. This edgier, lightweight PET bottle design strengthened the brand’s equity and contributed to a significant increase in product sales. Mountain Dew was able to successfully defied category retail trends and established a unique and ownable brand image with this innovative package design, appealing to consumers involved and dynamic lifestyles.

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