Mountain Dew Packaging Design Update

INDUSTRIAL DESIGN | BRAND EQUITY

The goal of the new Mountain Dew bottle was to build ownable brand equity in tune with consumers’ fun, active, energetic lifestyles. That equity was translated into a more powerful expression of the brand, resulting in an edgier, lightweight PET bottle design and the “side-kick grip” provides added functionality. With this new bottle, Mountain Dew bucked category retail trend with significant sales increase.

Worked performed by 4Sight, Inc