Mountain Dew

INDUSTRIAL DESIGN | BRAND EQUITY | PACKAGING DESIGN

This project was completed by 4sight inc. Now part of Product Ventures.

The goal of the new Mountain Dew bottle was to build ownable brand equity in tune with consumers’ fun, active, energetic lifestyles. That equity was translated into a more powerful expression of the brand, resulting in an edgier, lightweight PET bottle design and the “side-kick grip” provides added functionality. With this new bottle, Mountain Dew bucked category retail trend with significant sales increase.

Want to hear more specifics about our process for this project?