Similac SimplePac STRUCTURAL PACKAGING | CONSUMER RESEARCH | INNOVATIVE PACKAGE DESIGN SITUATION: Similac®, a prominent brand in pediatric formula, aimed to enhance the package design of their product. They partnered with Product Ventures to transform the structural packaging of their nutritional baby formula. CHALLENGE: Product Ventures’ objective was to redesign Similac’s® pediatric formula packaging, creating … Continue reading Package Design: Similac SimplePac