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May 27, 2025

One of Cincinnati’s largest branding agencies acquired, buyer plans rapid growthexpand

One of Cincinnati’s largest branding agencies acquired, buyer plans rapid growth By Liz Engel – Digital editor/Cincy Inno editor, Cincinnati Business CourierMay 27, 2025 Coho Creative, which specializes in brand strategy, brand activation and design, has beenacquired by Product Ventures, an agency based in Fairfield, Conn.Terms of the deal, finalized in February and formally announced […]

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March 11, 2025

Consumer Package Testing’s Missing Link

articles, in the news

Consumer Package Testing’s Missing Link Have we found the secret to address the simmering issue of balancing quantitative vs. qualitative consumer research that packaging designers face? And, what about the balance of in-person vs. online methods? Consumer-facing package testing methods, including many based on digital technologies, have proliferated in recent years. But brand owners remain […]

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March 5, 2025

Product Ventures Acquires COHO Creative, Creating a Packaging Innovation Powerhouse

Uncategorized, in the news

Product Ventures Acquires COHO Creative, Creating a Packaging Innovation Powerhouse Chicago, IL – March 5, 2025 – Product Ventures, a leading agency focused on packaging structure design for innovation and renovation for the world’s best-known brands, today announced the acquisition of COHO Creative, a Cincinnati-based agency specializing in brand strategy, design, and innovation. This strategic […]

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March 3, 2025

Conagra ‘GLP-1 Friendly’ Packaging Badge Taps the Weight Loss Drug Craze

articles, in the news

Conagra ‘GLP-1 Friendly’ Packaging Badge Taps the Weight Loss Drug Craze Select Healthy Choice frozen meal packages get a makeover with an On Track nutritional badge to target the 15.5 million US adults taking GLP-1 drugs and others fighting a personal battle of the bulge. At a Glance Conagra Brands is responding to consumers’ surging […]

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February 26, 2025

Five Things You Need To Be A Highly Effective C-Suite Executive

articles, in the news

Leading From The C-Suite: Sean Bisceglia Of Product Ventures On Five Things You Need To Be A Highly Effective C-Suite Executive Marketing exists to drive growth — period. To make it work, you have to know your audience deeply. Get into their heads. Craft simple, clear messaging that resonates and makes your value unmistakable. Build […]

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January 29, 2025

Product Ventures Strengthens Leadership Team

Uncategorized

January 29, 2025 Product Ventures Strengthens Leadership Team with New Senior Global Strategy Director and Senior Director of Consumer Insights Chicago, Illinois (January 29th, 2025)– Product Ventures, a leading packaging innovation firm, today announced the appointment of two key executives to its leadership team: Meghann Burke as Senior Global Strategy Director and John Broderick as […]

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November 21, 2024

FutureFit™

in the news, product release

November 21, 2024 Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. Today announced FutureFit™, a data-driven approach that helps CPG companies identify and mitigate hidden generational packaging risks within their product lines. Today’s consumers are savvier and more aware of their choices than ever, actively seeking brands […]

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November 20, 2024

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy!

in the news, packaging design, shrinkflation

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy! The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design […]

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November 19, 2024

Design Heroes Recap

in the news, webinar

Design Heroes Big thanks to our Design Heroes host Paul Earle, our amazing speakers, and attendees for making for an incredible webinar series! This dynamic series brought together three incredible design leaders – Craig Dubitsky (Founder of Hello, EOS, and Happy Coffee), Dan Chodrow (Creative Director behind High Noon and Goodles), and John Gleason (Former […]

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November 4, 2024

Chicago Crains Interview – Gobal Chicagoan: 3 for 3

in the news, articles

From Chicago Crains Global Chicagoan: 3 for 3 Name: Sean Bisceglia Title: CEO, Product Ventures Connect: LinkedIn Sean Bisceglia is a serial entrepreneur whose sixth and most recent acquisition is Connecticut-based Product Ventures, purchased last June. The packaging structure design firm provides product and packaging solutions for Fortune 500 companies including Kraft Heinz, Nestle and PepsiCo. Bisceglia and his […]

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