Aug 17,2022

Shrinkflation and Downsizing: What to Accomplish (and Avoid) When Downsizing Packages

Shrinkflation, Brand Reputation and Imagination: What To Do (and Avoid) When Downsizing Packages Shrinkflation is the strategy of downsizing products and packages to offset rising costs in the age of sky-high energy prices, supply chain disruptions and the economic fallout of the COVID pandemic. CPG companies have approached this practice in a number of ways, […]

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