Shrinkflation, Brand Reputation and Imagination: What To Do (and Avoid) When Downsizing Packages Shrinkflation is the strategy of downsizing products and packages to offset rising costs in the age of sky-high energy prices, supply chain disruptions and the economic fallout of the COVID pandemic. CPG companies have approached this practice in a number of ways, […]

Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? According to recent reporting by the Washington Post, only 6% of plastics are successfully recycled in the United States. This statistic underscores the chasm between consumers’ perceptions of sustainability initiatives like recycling and the reality: Most packaging still ends up in landfills, largely due […]

It’s Not Easy Being Green: How To Balance Sustainability With Consumer Experience Sustainability isn’t just a buzzword — it’s quickly becoming a mandate for industries that make packaged goods. However, definitions of sustainability (and goals to achieve it) vary widely across companies and industries. A CPG company’s approach to sustainability might not have a significant […]