Mar 28,2023
New Work: Dial Body Wash
Dial Body Wash Bottle Design Renovation Uses 100% Recycled Packaging FAIRFIELD, Conn. — Product Ventures’ work with Henkel for the Dial brand is now available to the public. This design renovation of Dial body wash presents a visual language that cues for “hydration” and “the human body” to appropriately match the body wash product contained […]
Read More →Sep 13,2022
New Work: Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]
Read More →Jul 18,2022
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do?
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? According to recent reporting by the Washington Post, only 6% of plastics are successfully recycled in the United States. This statistic underscores the chasm between consumers’ perceptions of sustainability initiatives like recycling and the reality: Most packaging still ends up in landfills, largely due […]
Read More →Jul 28,2022
New Work: Plenity Packaging Design
Product Ventures ‘ packaging design for Gelesis’ Plenity is now available to the public. Plenity is a FDA-cleared weight loss aid that takes up space in your stomach and helps you feel fuller at meal time throughout the day. Product Ventures designed the secondary packaging for Plenity’s single dose pods and the premium unboxing experience […]
Read More →Jun 15,2022
It’s Not Easy Being Green: How to Balance Sustainability with Consumer Experience
It’s Not Easy Being Green: How To Balance Sustainability With Consumer Experience Sustainability isn’t just a buzzword — it’s quickly becoming a mandate for industries that make packaged goods. However, definitions of sustainability (and goals to achieve it) vary widely across companies and industries. A CPG company’s approach to sustainability might not have a significant […]
Read More →