April 24, 2023
Everything You Need to Know About CPG Packaging Design at Scale in 2023 Take a moment to picture the packaging of your favorite product. Maybe it’s a snack, makeup item, or device. Why does it catch your eye, and if so, how? Do you love its colors or shape? Is it easy to use? Easy […]
Read More →July 18, 2022
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? Sustainability efforts are a lot like the much-maligned paper straw: Without structural integrity, it doesn’t work. Paper might be better for the environment than plastic, but it sometimes comes at the expense of the consumer experience. Likewise, sustainability initiatives like recycling only go so […]
Read More →June 15, 2022
It’s Not Easy Being Green: 6 Takeaways on How To Balance Sustainability With Consumer Experience In an era of COVID and climate change, consumers care about safety, integrity and environmental impact. But at the same time, “more than ever, consumers desire convenience,” says Stuart Leslie, Vice President of Industrial Design at Product Ventures. “Case after […]
Read More →June 28, 2022
Schick Intuition Sensitive Care Sleek-Handle Razor Product Design FAIRFIELD, Conn. — Product Ventures work for Connecticut-based Edgewell Personal Care is now available to the public. The Schick Intuition Sensitive Care Sleek-Handle Razor is an additional option within Schick’s portfolio of women’s razor products designed by Product Ventures. Edgewell’s Schick Intuition Razor has led the category […]
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