Schick Intuition Sensitive Care Sleek-Handle Razor Product Design

FAIRFIELD, Conn. — Product Ventures work for Connecticut-based Edgewell Personal Care is now available to the public. The Schick Intuition Sensitive Care Sleek-Handle Razor is an additional option within Schick’s portfolio of women’s razor products designed by Product Ventures. Edgewell’s Schick Intuition Razor has led the category of women’s razors since the product first launched in 2003.

The Schick Intuition Sensitive Care Sleek-Handle Razor provides a tapered rubber handle that provides a new sophisticated look while enhancing the product’s ergonomics for precise control. This redesign also enhanced the usability of the razor’s cap by adding the functionality to act as a base for upright storage of the razor in the otherwise space-restricted shower setting. These new design features build upon the essential all-in-one functionality of the Intuition Razor that lathers and shaves in one easy step.

More details of Product Ventures’ approach to this project available in our case study.

Product Ventures is a product and package design agency based in Fairfield, Connecticut. Since being founded in 1994, Product Ventures has worked with the biggest companies and the best-known brands in the consumer-packaged goods industry. Product Ventures provides a unique holistic approach to the design process. Our team includes industrial designers working with prototyping specialists, manufacturing engineers, consumer insights researchers, and brand strategists. For more information visit

Celebrating 30 Years!

Exciting News: Product Ventures is acquired by CPG private investor group led by Sean Bisceglia