Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging  container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]

Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? According to recent reporting by the Washington Post, only 6% of plastics are successfully recycled in the United States. This statistic underscores the chasm between consumers’ perceptions of sustainability initiatives like recycling and the reality: Most packaging still ends up in landfills, largely due […]

It’s Not Easy Being Green: How To Balance Sustainability With Consumer Experience Sustainability isn’t just a buzzword — it’s quickly becoming a mandate for industries that make packaged goods. However, definitions of sustainability (and goals to achieve it) vary widely across companies and industries. A CPG company’s approach to sustainability might not have a significant […]