Sustainability and Modernization Drove Dial’s Latest Package Redesign Henkel’s new, more sustainable packaging for Dial Body Wash delivers a premium look and feel and an ergonomically designed closure. Kate Bertrand Connolly 1 | Oct 04, 2023 Redesigned packaging for Dial Body Wash features a revitalized structural design that is more environmentally friendly than the previous packaging. […]Read More →
When clients come to us at Product Ventures for design, they actually receive so much more.
Through decades of experience with product and package design, we have developed a unique approach to the design process that provides 360 degrees of consideration for your business’s needs while prioritizing cost-effectiveness and time efficiency. And it all starts with consumer insights.
Leading with consumer insights lets us find designs that are objectively better for consumers and that improve outcomes for our clients. Armed with a tried-and-true research process, we work to create high-quality designs that best fit within people’s lives and stand the test of time.Read More →
Everything You Need to Know About CPG Packaging Design at Scale in 2023 Take a moment to picture the packaging of your favorite product. Maybe it’s a snack, makeup item, or device. Why does it catch your eye, and if so, how? Do you love its colors or shape? Is it easy to use? Easy […]Read More →
Dial Body Wash PACKAGE DESIGN | CONSUMER INSIGHTS | BRAND EQUITY | CLOSURE DESIGN “The packaging has been revolutionized to improve ergonomics and sustainability, now featuring a 100% recycled plastic bottle and a cap that contains 25% less plastic.” Product of the Year 2023 Situation: Henkel wanted to revitalize the packaging of one of its […]Read More →
CEO and Founder CEO Peter Clarke founded Product Ventures over 25 years ago to help the world’s leading companies shape their best known brands with breakthrough design. He is the Chief Creative Officer. As an industrial designer, and the recipient of the first-ever Lifetime Achievement Award from his alma mater, Peter has been dedicated to […]Read More →
Dial Body Wash Bottle Design Renovation Uses 100% Recycled Packaging FAIRFIELD, Conn. — Product Ventures’ work with Henkel for the Dial brand is now available to the public. This design renovation of Dial body wash presents a visual language that cues for “hydration” and “the human body” to appropriately match the body wash product contained inside. Our […]Read More →
This interview is part of a series of interviews of Product Ventures’ talented staff. Below are excerpts from an interview with Account Management Intern Danielle Mank. The excerpts have been edited for clarity. Do you remember how you found out about Product Ventures or how you became an intern in the first place? Danielle Mank: Yeah! Originally […]Read More →
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excepts from an interview with Industrial Designer David Clarkin and Industrial Design Team Leader Luis Gutierrez. Luis Gutierrez Montenegro is one of Product Ventures’ Industrial Design Team Leaders and has worked for the agency for over 6 years. Luis […]Read More →
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]Read More →
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excerpts from an interview of Director of Client Engagement Laura Chequer and Industrial Design Team Leader Sean Evelich. Sean Evelich is Product Ventures’ Industrial Design Team Leader and has been with our agency for almost a decade. Sean […]Read More →