How Consumer Insights Positively Impact Product Design

photo of consumer insight product design

When clients come to us at Product Ventures for design, they actually receive so much more.

Through decades of experience with product and package design, we have developed a unique approach to the design process that provides 360 degrees of consideration for your business’s needs while prioritizing cost-effectiveness and time efficiency. And it all starts with consumer insights.

Leading with consumer insights lets us find designs that are objectively better for consumers and that improve outcomes for our clients. Armed with a tried-and-true research process, we work to create high-quality designs that best fit within people’s lives and stand the test of time.

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Package Design: Dial Body Wash Refreshing Redesign (2023)

photo of the Dial body wash package design

Dial Body Wash PACKAGE DESIGN | CONSUMER INSIGHTS | BRAND EQUITY | CLOSURE DESIGN “The packaging has been revolutionized to improve ergonomics and sustainability, now featuring a 100% recycled plastic bottle and a cap that contains 25% less plastic.” Product of the Year 2023 Situation:  Henkel wanted to revitalize the packaging of one of its […]

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