Products showcase
March 11, 2025
Consumer Package Testing’s Missing Link Have we found the secret to address the simmering issue of balancing quantitative vs. qualitative consumer research that packaging designers face? And, what about the balance of in-person vs. online methods? Consumer-facing package testing methods, including many based on digital technologies, have proliferated in recent years. But brand owners remain […]
Read More →March 5, 2025
Product Ventures Acquires COHO Creative, Creating a Packaging Innovation Powerhouse Chicago, IL – March 5, 2025 – Product Ventures, a leading agency focused on packaging structure design for innovation and renovation for the world’s best-known brands, today announced the acquisition of COHO Creative, a Cincinnati-based agency specializing in brand strategy, design, and innovation. This strategic […]
Read More →March 3, 2025
Conagra ‘GLP-1 Friendly’ Packaging Badge Taps the Weight Loss Drug Craze Select Healthy Choice frozen meal packages get a makeover with an On Track nutritional badge to target the 15.5 million US adults taking GLP-1 drugs and others fighting a personal battle of the bulge. At a Glance Conagra Brands is responding to consumers’ surging […]
Read More →February 26, 2025
Leading From The C-Suite: Sean Bisceglia Of Product Ventures On Five Things You Need To Be A Highly Effective C-Suite Executive Marketing exists to drive growth — period. To make it work, you have to know your audience deeply. Get into their heads. Craft simple, clear messaging that resonates and makes your value unmistakable. Build […]
Read More →January 29, 2025
January 29, 2025 Product Ventures Strengthens Leadership Team with New Senior Global Strategy Director and Senior Director of Consumer Insights Chicago, Illinois (January 29th, 2025)– Product Ventures, a leading packaging innovation firm, today announced the appointment of two key executives to its leadership team: Meghann Burke as Senior Global Strategy Director and John Broderick as […]
Read More →November 21, 2024
November 21, 2024 Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. Today announced FutureFit™, a data-driven approach that helps CPG companies identify and mitigate hidden generational packaging risks within their product lines. Today’s consumers are savvier and more aware of their choices than ever, actively seeking brands […]
Read More →November 20, 2024
Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy! The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design […]
Read More →November 19, 2024
Design Heroes Big thanks to our Design Heroes host Paul Earle, our amazing speakers, and attendees for making for an incredible webinar series! This dynamic series brought together three incredible design leaders – Craig Dubitsky (Founder of Hello, EOS, and Happy Coffee), Dan Chodrow (Creative Director behind High Noon and Goodles), and John Gleason (Former […]
Read More →November 4, 2024
From Chicago Crains Global Chicagoan: 3 for 3 Name: Sean Bisceglia Title: CEO, Product Ventures Connect: LinkedIn Sean Bisceglia is a serial entrepreneur whose sixth and most recent acquisition is Connecticut-based Product Ventures, purchased last June. The packaging structure design firm provides product and packaging solutions for Fortune 500 companies including Kraft Heinz, Nestle and PepsiCo. Bisceglia and his […]
Read More →November 4, 2024
PODCAST: Quantitative Consumer Testing in the CPG Sector Quantitative consumer testing can play a key role when it comes to successful packaging design, but CPG companies manufacturing all types of products say one of their biggest challenges is obtaining the data needed for this kind of testing. To discuss solutions to this challenge, we recently […]
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