FutureFit™

November 21, 2024 Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. Today announced FutureFit™, a data-driven approach that helps CPG companies identify and mitigate hidden generational packaging risks within their product lines. Today’s consumers are savvier and more aware of their choices than ever, actively seeking brands […]

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Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy!

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy! The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design […]

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Design Heroes Recap

Design Heroes Big thanks to our Design Heroes host Paul Earle, our amazing speakers, and attendees for making for an incredible webinar series! This dynamic series brought together three incredible design leaders – Craig Dubitsky (Founder of Hello, EOS, and Happy Coffee), Dan Chodrow (Creative Director behind High Noon and Goodles), and John Gleason (Former […]

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Chicago Crains Interview – Gobal Chicagoan: 3 for 3

From Chicago Crains Global Chicagoan: 3 for 3 Name: Sean Bisceglia Title: CEO, Product Ventures Connect: LinkedIn Sean Bisceglia is a serial entrepreneur whose sixth and most recent acquisition is Connecticut-based Product Ventures, purchased last June. The packaging structure design firm provides product and packaging solutions for Fortune 500 companies including Kraft Heinz, Nestle and PepsiCo. Bisceglia and his […]

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PODCAST | Quantitative Consumer Testing in the CPG Sector

PODCAST: Quantitative Consumer Testing in the CPG Sector Quantitative consumer testing can play a key role when it comes to successful packaging design, but CPG companies manufacturing all types of products say one of their biggest challenges is obtaining the data needed for this kind of testing. To discuss solutions to this challenge, we recently […]

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Sean Bisceglia & investor group acquires Product Ventures

Chicago, Illinois (June 5, 2024) – Sean Bisceglia and the newly formed Product Ventures Holdings LLC, a group of veteran CPG leaders and advisors, today announced the acquisition of Product Ventures, a celebrated packaging innovation agency based in Fairfield, CT. This acquisition marks the exciting first step in the group’s goal to develop a full-scale, idea-to-shelf packaging solution that will reimagine how clients go to market.

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Sean Bisceglia

Sean Bisceglia is a seasoned executive with a remarkable track record of driving growth and market leadership across diverse industries. Over his 32-year career, Sean has founded and led multiple companies, achieving rapid market acceptance and global distribution of their products and services. Most recently, as CEO of Curion Insights, he spearheaded a significant expansion, […]

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How Consumer Insights Positively Impact Product Design

photo of consumer insight product design

When clients come to us at Product Ventures for design, they actually receive so much more.

Through decades of experience with product and package design, we have developed a unique approach to the design process that provides 360 degrees of consideration for your business’s needs while prioritizing cost-effectiveness and time efficiency. And it all starts with consumer insights.

Leading with consumer insights lets us find designs that are objectively better for consumers and that improve outcomes for our clients. Armed with a tried-and-true research process, we work to create high-quality designs that best fit within people’s lives and stand the test of time.

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Everything You Need to Know About Great CPG Packaging Design at Scale in 2023

photo of industrial design working on cpg packaging design project

Everything You Need to Know About CPG Packaging Design at Scale in 2023 Take a moment to picture the packaging of your favorite product. Maybe it’s a snack, makeup item, or device. Why does it catch your eye, and if so, how? Do you love its colors or shape? Is it easy to use? Easy […]

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