Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy!
The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design firm that helps brands create innovative and effective packaging solutions by leveraging deep consumer research and insights. Clarke provides key insights into why consumers are so passionate about the iconic carafe bottle. He highlights the loss of the carafe shape and its association with fresh juice at the breakfast table, stating that the new design lacks its distinctive character and meaning. Will Tropicana “abandon” its new design like it did in 2009?
Check out the articles below to learn more and join the conversation!