Capturing the Spirit of Automotive Performance with New Packaging Design

Product Ventures partnered with Armor All to help their packaging design capture the spirit of automobile performance. This updated design optimized the ergonomics of the trigger sprayer grip for a greater cross-section of users. The Product Ventures designers added a taller ratcheting collar, which moved the trigger lever higher on the bottle. This adjustment helps protect the consumer’s fingers from being pinched when the trigger portion of the sprayer is squeezed. (more)