Brynwood Partners Expands Juicy Juice Packaging Design with Pouch Packager

Harvest Hill Beverage Co., backed by private equity firm Brynwood Partners VII L.P., has bought Faribault Foods Inc.’s beverage business for an undisclosed amount.  The deal will help grow the buyer’s existing pouch manufacturing services.

Faribault Foods is a private label food supplier based in Minneapolis that manufactures food and beverage products nationwide. The target’s beverage business makes pouch products for juice brands such as Sunny Delight, Back to Nature, and Juicy Juice Splashers. As part of the deal, Harvest Hill will acquire the target’s manufacturing plant in Elk River, Minnesota.

Based in Stamford, Connecticut, Harvest Hill is a Brynwood-owned beverage company formed in June 2014 to purchase the Juicy Juice brand from Nestlé USA Inc. Juicy Juice, Little Hug Fruit Barrels, Big Hug Fruit Barrels, Guzzler, Big Burst, and Daily’s Cocktails are among the brands distributed by Harvest Hill. The deal for Faribault’s beverage division is the buyer’s second add-on acquisition, since acquiring American Beverage Corp. from Royal Wessanen in March 2015.

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Product Ventures is proud of its partnership with the Harvest Hill Beverage Company and the successful branding efforts on the Juicy Juice portfolio of brands.

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