Bissell 2X Concentrated Formula Package Design

CONSUMER RESEARCH | STRUCTURAL DESIGN & DEVELOPMENT

Product Ventures was dually challenged by Bissell Homecare to create a family of bottles with a modern, relevant and updated structural and graphic design.  The graphics needed to harmonize with the package and also communicate the improved ease-of-use.  These smaller bottles use less shelf space, cut freight costs, and make it easier for consumers to carry, store and pour the product.  With it’s built-in measuring cap, the bottles graphically and structurally reinforce the fresh, new brand message of the concentrate.