JAXJOX Sport Water Bottle

STRUCTURAL PACKAGE DESIGN

SITUATION:

Product Ventures was enlisted by JAXJOX with designing a grip-point activated Sport Water Bottle, aligning its design with the existing design language of their Interactive Fitness Studio.

CHALLENGE:

Our goal was to create fitness gear that was approachable, ergonomic, and departed from the clunky, overtly masculine, and intimidating appearance of traditional fitness gear. The challenge was to create a piece of fitness equipment that would be inviting, user-focused, and distinct from the intimidating designs of yesterday’s gear.

APPROACH:

Product Ventures developed a design that departed from the conventional looks of fitness equipment and embraced a more approachable and attractive aesthetic. The JAXJOX Sport Water Bottle features an ergonomic grip and a no-hassle flip-cap that can be easily activated with the touch of a button. This design not only matches the design language of their Interactive Fitness Studio but also offers a user-friendly experience that encourages consumers to stay fit and engaged during hydration breaks.

RESULT:

The outcome was a water bottle that combined a modern and user-focused design with sleek aesthetic. This bottle’s ergonomic grip and easy-to-use flip-cap provided an inviting and user-friendly experience, departing from the intimidating designs of traditional fitness gear. This design aligned with JAXJOX’s mission of creating modern fitness gear that was more approachable and user-focused, promoting a healthier and more engaging experience.

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