photo of JaxJox Bottle package design

JAXJOX Sport Water Bottle


Product Ventures was enlisted to help design a grip-point activated Sport Water Bottle. The Sport Water Bottle matches the design language present in the Interactive Fitness Studio. Product Ventures established an approachable look and ergonomic feel for this line of fitness gear. This design aesthetic for this brand was a purposeful departure from the clunky, overtly masculine, and intimidating look of yesterday’s fitness gear. The Sport Water Bottle features an ergonomic grip and a no-hassle flip-cap that is actuated at the touch of a button. Users can stay fit and engaged even while on a short rehydration break.

“The Smart Home Gym is the Future of Fitness” – Forbes
“An Interactive Home Fitness You Can Build Over Time” – Engadget
“The Best Fitness Gifts for Men” – GQ

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