photo of Smart KettleBell product design

JAXJOX Smart Kettlebell



Product Ventures was engaged to assist with the initial mechanical design and design aesthetics of the world’s first Smart Kettlebell by JAXJOX. These innovative smart weights aimed to promote a healthy fitness lifestyle through connected workouts in the comfort of one’s home.


The challenge here was to establish an approachable design for the Smart Kettlebell, departing from the clunky, overtly masculine, and intimidating appearance of traditional fitness gear. The goal was to create a design that was user-friendly, ergonomic, and aligned with a more modern fitness aesthetic, separating JAXJOX from competitors.


Product Ventures addressed this challenge by successfully developing the first motorized adjustable smart kettlebell, allowing users to easily select weights ranging from 12 to 42 pounds at the touch of a button. This revolutionary product eliminated the need for a cumbersome rack of weights and provided a versatile, space-saving solution that was easy to use. The design also incorporated Bluetooth connectivity and a mobile app, enabling personalized training at the user’s fingertips. Smart sensors within the kettlebell allowed users to track their workouts, and curated training programs ensured that users remained fit and engaged.


The result was the world’s first Smart Kettlebell, a fitness tool that combined cutting-edge technology with a user-friendly and approachable product design. The Smart Kettlebell not only departed from the intimidating appearance of traditional fitness gear but also revolutionized the way users approached home workouts, an increasingly popular category. With motorized weight selection, Bluetooth connectivity, and personalized training programs, the JAXJOX Smart Kettlebell provides an engaging and efficient fitness solution for a modern lifestyle.

“One of the most promising techs we saw at CES 2019” – TIME
”The best and coolest tech to expect in 2019″ – USA Today
“The smart kettlebell keeps you fit and engaged” – Forbes
Good Housekeeping’s 2021 Fitness Awards” – Good Housekeeping

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