photo of Smart KettleBell product design

JAXJOX Smart Kettlebell


Product Ventures was enlisted to help with the initial mechanical design and design aesthetic for the world’s first Smart Kettlebell. These smart weights promote a fitness lifestyle through connected workouts within the convenience of the home.  Product Ventures established an approachable look and ergonomic feel for the kettlebell as a purposeful departure from the clunky, overtly masculine, and intimidating look of yesterday’s fitness gear. 

The Product Ventures team helped develop the first motorized adjustable kettlebell, enabling users to select weight from 12-42 pounds at the touch of a button.  This revolutionary product replaces the cumbersome rack of weights and consolidates into a versatile, easy to use, all-in-one, space-saving solution. Bluetooth connectivity and the app enables personal training in the palm of your hand. Users are able to track their workouts through the kettlebell’s internal smart sensors, and the curated training programs keep users fit and engaged.

“One of the most promising techs we saw at CES 2019” – TIME
”The best and coolest tech to expect in 2019″ – USA Today
“The smart kettlebell keeps you fit and engaged” – Forbes
Good Housekeeping’s 2021 Fitness Awards” – Good Housekeeping

Want to hear more specifics about our process for this project? Contact us.