Dasani Drops Packaging Innovation

HOLISTIC PACKAGE DESIGN

The Coca-Cola company engaged Product Ventures to create a package design for their new portable liquid concentrate for their Dasani® Brand – Dasani Drops™.  This new zero-calorie liquid beverage enhancer adds a veritable burst of flavor when added to water, creating a personalized taste experience that is brought to life through the dynamic packaging graphics of plunging fruit.  Stylish and transportable, the 1.9 fl bottle is has a droplet inspired silhouette that is inviting to hold and an easy-to-use flip top cap.  The holistic package presentation effectively established sub brand communication and conveys a dynamic and engaging product story.