Summer’s Eve

STRUCTURAL PACKAGING DESIGN & DEVELOPMENT

SITUATION:

Summer’s Eve® aimed to revitalize its brand by collaborating with Product Ventures to identify design opportunities for their wash, powder, spray, and wipes products. The goal was to reinvigorate the brand’s image and create appeal to consumers.

CHALLENGE:

The challenge was to create a modern and upscale structural package design that aligns with Summer’s Eve® brand values and attracts consumers. The design needed to be cohesive, visually appealing, and reflect the brand’s identity for its family of products.

APPROACH:

Product Ventures utilized its expertise in Industrial Design, CAD Engineering, and Prototyping to strategically approach the packaging redesign. The team focused on creating a unified shape between the cap and the bottle, ensuring a cohesive and harmonious design. The arched base, inspired by a woman’s formal dress, complemented the subtle feminine curves of the bottle design. This approach achieved a modern and upscale look that would elevate the brand’s appeal.

RESULT:

The result of this collaboration was an updated packaging design that successfully reinvigorated the Summer’s Eve® brand. The packaging achieved a modern and upscale appearance that aligned with the brand’s values and appealed to consumers. The design’s cohesive and harmonious elements contributed to the brand’s refreshed image, demonstrating Product Ventures’ ability to deliver innovative and visually appealing packaging solutions.

Graphics: Little Big Brands

Want to hear more specifics about our process for this project?