Victorinox

DANIEL HUMM — LIMITED EDITION KNIFE DESIGN

SITUATION:

Victorinox Swiss Army® partnered with Product Ventures to create a high-end signature forged knife designed by Daniel Humm for his renowned New York City flagship restaurants, Eleven Madison Park and NoMad. Chef Daniel Humm, originally from Switzerland, had been a long-time user of Victorinox cutlery, appreciating their fine quality and sharpness. This partnership aimed to combine Humm’s confidence in Victorinox products with Product Ventures’ product design expertise.

CHALLENGE:

The challenge was to design a premium, signature knife that met the exact standards of Chef Daniel Humm. The knife needed to reflect the modern aesthetic of the high-end restaurants while honoring Humm’s Swiss heritage. It was crucial to create a knife that would not only meet the chef’s design sensibilities but also uphold Victorinox’s reputation for quality and performance.

APPROACH:

Product Ventures approached this challenge by creating a signature knife with features that aligned with Chef Daniel Humm’s expectations and the high standards of Victorinox. The knife was designed with a Micarta handle and showcases a laser engraved VSA logo, infusing a modern aesthetic and a fluid shape that represented both the chef’s design sensibilities and his Swiss legacy. The design considered the need for precision and quality while reflecting the essence of the restaurants.

RESULT:

The final result of this collaboration was a high-end signature forged knife designed by Product Ventures for Chef Daniel Humm’s flagship restaurants, Eleven Madison Park and NoMad. The knife combined both Humm’s trust in Victorinox products with Product Ventures’ product design expertise. This knife met the standards of culinary excellence while adding a touch of sophistication to the restaurant’s dining experience.

Eleven Madison Park was ranked The World’s 50 Best Restaurants in 2017.

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