STRUCTURAL PACKAGING DESIGN | BRAND EQUITY
Church & Dwight sought the collaboration of their strategic partner Product Ventures to research, design and develop packaging for the Trojan™ brand’s noteworthy debut into the personal lubricant category. The objective of the project was to leverage core brand equity to establish Trojan Lubricants as a major competitor in the category and to gain a substantial market share. The packaging that resulted embraced the product proposition with a structural form that is sensual and alluring with a premium overall aesthetic.
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