Victorinox Product Design


Victorinox Swiss Army® engaged Product Ventures to design Daniel Humm’s high-end signature forged knife for his two New York City flagship restaurants, Eleven Madison Park and the NoMad. The Swiss born chef has been using Victorinox cutlery since his first days in the kitchen.  He had been drawn to their fine quality and found them easy to handle while consistently keeping their sharp edge. Humm’s confidence in Victorinox products made for the perfect partnership, one further augmented by the product design expertise of Product Ventures.  The knives are produced with a Micarta handle and a laser engraved VSA logo, communicating a modern aesthetic and a fluid shape, reflective of the chef’s design sensibilities and his Swiss heritage.

Eleven Madison Park was ranked The World’s 50 Best Restaurants in 2017.