Powerade
STRUCTURAL PACKAGING DESIGN | BRAND EQUITY
SITUATION:
Coca-Cola, as the official hydrator of the Argentinean national football team during the 2014 World Cup, collaborated with Product Ventures to revamp the structural design of the Powerade® brand. The objective was to create an iconic structural aesthetic that embodied qualities such as strength, endurance, and intensity, aligning with the Powerade brand’s image.
CHALLENGE:
The challenge was to reimagine the structural design of the existing Powerade bottle to reflect the attributes of strength and vitality while also addressing the practical aspects of fluid intake. This involved designing a bottle that could effectively convey the essence of Powerade’s branding and its new replenishing formula, ION4. The bottle design needed to be captivating and functional, providing consumers with a powerful and dynamic visual experience.
APPROACH:
Product Ventures took on the task of developing the structural design for the Powerade brand’s new bottle, codenamed “Gladiator.” The approach focused on creating a bottle with a structural aesthetic that signified strength, endurance, and intensity. The bottle design featured a bold chest plate-like structure that conveyed a sense of robustness and vitality.
In addition to its visually striking design, the “Gladiator” bottle was designed with a wide and rigid mouth, enhancing the practicality of fluid intake for the end-consumer. This feature was essential for athletes and consumers who needed quick hydration before, during, and after sports activities. The structural redesign aimed to not only capture the essence of Powerade but also to enhance the user experience through improved ergonomics.
RESULT:
The result of this successful collaboration was the “Gladiator” bottle, a structural redesign that successfully captured the attributes of strength and vitality associated with the Powerade brand. The bold and captivating design with its chest plate-like structure conveyed a sense of robustness and endurance. Simultaneously, the practical and ergonomic design of the wide and rigid mouth facilitated proper fluid intake, making it a convenient choice for athletes and sports enthusiasts alike. The “Gladiator” bottle effectively represented the Powerade brand during the 2014 World Cup, combining aesthetics and functionality to create an iconic packaging design solution.
Powerade Sports Bottle
RESEARCH, DESIGN & DEVELOPMENT
SITUATION:
During the summer Olympic Games in Rio, Product Ventures collaborated with Coca-Cola to design Powerade’s new refillable squeeze bottle, which was used by internationally acclaimed athletes. This bottle is aligned with the brand’s global look for its Ready-To-Drink product in Argentina.
CHALLENGE:
The challenge was to create a sports bottle that not only met functional requirements but also embodied the brand character and structural aesthetic of Powerade. The bottle needed to be suitable for use by top athletic performers during the Olympic Games.
APPROACH:
Product Ventures leveraged its expertise in structural design to create a sports bottle that aligns with Powerade’s brand character and structural aesthetic. The design aimed to provide both a functional and visually appealing solution for athletes during the Olympics.
RESULT:
This collaboration resulted in a refillable squeeze bottle that successfully met the needs of top athletes and resonated with Powerade’s brand identity. This bottle effectively served as a part of the brand’s global look for its Ready-To-Drink product and was used by internationally acclaimed athletes during the 2014 Olympic Games in Rio.
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