shrinkflation -

Nov 20,2024

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy!

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Aug 17,2022

Shrinkflation and Downsizing: What to Accomplish (and Avoid) When Downsizing Packages

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November 20, 2024

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy!

in the news, packaging design, shrinkflation

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy! The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design […]

August 17, 2022

Shrinkflation and Downsizing: What to Accomplish (and Avoid) When Downsizing Packages

articles, shrinkflation

Shrinkflation, Brand Reputation and Imagination: What To Do (and Avoid) When Downsizing Packages Not long ago, Stuart Leslie, VP of Industrial Design at Product Ventures, noticed something amiss with his ice cream. He was splitting a pint of a popular brand of ice cream with his wife and daughter — something they’ve done many times […]