Duncan Sherwood

Prototyping Partnership Lab Director

Duncan is the Director of the PepsiCo-Product Ventures Prototyping & Realization Partnership Lab in Plano, Texas. He is a dynamic and proactive designer with strong creative ability combined with a deep technical knowledge. With over 20 years of experience, Duncan has a diverse portfolio of projects he has worked on within both the agency and corporate sides of the consumer goods industry. His strong project management skills create robust partnerships with stakeholders shaped by strategic thinking that achieves key project requirements within a tight brief. Duncan has been integral in many key product launches for category and strategic global innovation initiatives for global CPG brands like Vaseline, Hellmann’s, Knorr, and Breyer’s.


Celebrating 30 Years!

Exciting News: Product Ventures is acquired by CPG private investor group led by Sean Bisceglia