Bud Light Cool Twist Packaging Design

Industrial design | Ethnographies | Manufacturing Engineering

Anheuser-Busch partnered with Product Ventures to explore a new aluminum bottle design for Bud Light®, evolving from the classic long neck glass structure. After conducting digital ethnographies and thorough research, our team developed a contemporized structure embodying proportions and transitions with more of a metal vernacular. This inspired design features a taller shoulder, crisper angles, and tighter radii transitioning to a shortened neck. The result was a consumer preferred modern design with clean, honest confidence.

photograph of budlight cool twist packaging design