Gorilla Glue Micro Precise Innovative Package Design


Gorilla Glue, an industry leader in the adhesives category, engaged Product Ventures to design and develop a new entry into their portfolio of super glue products. Through category audits, consumer research, and iterative prototyping, PV’s industrial design team delivered an easy-to-use, precise, controlled dispensing tool that fits comfortably in the hand, and our engineering team worked with Gorilla Glue to bring the design through pilot tooling to a commercialized product.

AmeriStar’s Best of Show Award 2021 / Worldstar Global Packaging Awards Winner 2022

Gorilla Glue Super Glue Pen Structural Design


Following the success of the Gorilla Glue Micro Precise, Product Ventures worked to bring the same controlled dispensing tool to a pen-shaped applicator with enhanced precision.

The Gorilla Glue Super Glue Pen’s design was informed by ergonomics to provide a dexterous tool that can be used by consumers of any age. Iterative prototyping and consumer research conducted at Product Venture’s consumer learning center revealed the ideal location for the pen’s thumb grip for optimal user control. Using the pen provides smooth, free-flowing application of super glue without requiring a “pinching” or “clamping” action that may prove difficult for older consumers. The positioning of the thumb grip also provides value to consumers by maximizing the evacuation of the inner tube containing the superglue.

The Gorilla Glue Super Glue Pen relied on the established 3D visual language of Gorilla Glue’s Micro Precise to create cohesion within the family of products.