photo of Gorilla Glue Micro Precise package design

Gorilla Glue Micro Precise



Gorilla Glue, a renowned industry leader in the adhesives category, sought to expand its product portfolio by introducing an innovative addition to their range of super glue products. They partnered with Product Ventures to conceptualize and develop this pioneering product design.


Our objective at Product Ventures was to create a super glue product that was not only effective but also user-friendly. The challenge lies in designing both a precise and controlled dispensing tool that would be easy to handle and meet the high-quality standards expected from Gorilla Glue product family.


Product Ventures utilized a comprehensive approach that combined category audits, in-house consumer research, and iterative prototyping. Our team of industrial designers meticulously crafted a dispensing tool that offered exceptional control and comfort in the hand. Simultaneously, our package engineering team collaborated closely with Gorilla Glue to transition the design from initial concepts to pilot tooling and eventually an innovative fully commercialized product.


Product Ventures successfully delivered an intuitive and user-friendly dispensing tool for Gorilla Glue. This product provides precise and controlled glue application, making it easy for any user to achieve the desired results. Gorilla Glue’s new product has been readily available on store shelves, offering a superior user experience and maintaining the company’s reputation for innovative high-quality adhesive solutions.

AmeriStar’s Best of Show Award 2020
WorldStar Global Packaging Awards Winner 2022

Want to hear more specifics about our process for this project?

Gorilla Glue Super Glue Pen



Gorilla Glue aimed to broaden its product offerings by introducing an innovative addition to its successful Gorilla Glue Micro Precise line. Collaborating with Product Ventures, the goal was to develop a pen-shaped applicator that would enhance precision and ease of use for consumers.


The challenge was to design a super glue applicator that not only delivered superior performance but also prioritized user-friendliness. This required crafting a tool that provided precise control while maintaining the high-quality standards associated with Gorilla Glue products.


Product Ventures undertook a comprehensive approach, leveraging category audits, consumer research, and iterative prototyping. Through careful analysis and testing at the consumer learning center, the optimal placement for the pen’s ergonomic thumb grip was identified, ensuring comfortable handling and efficient glue application. This collaborative process between industrial designers and package engineers facilitated the seamless transition from concept to fully commercialized product.


The Gorilla Glue Super Glue Pen stands out as a testament to the commitment to user-centric design. By addressing the ergonomic needs of a diverse consumer base, Product Ventures has created a versatile tool that caters to users of varying ages and hand strengths. This inclusivity is a key factor in the product’s success and sets it apart in the market.

The design of the Super Glue Pen maintains visual cohesion with the established 3D visual language of Gorilla Glue’s Micro Precise line. This deliberate choice ensures that the Super Glue Pen seamlessly integrates into the existing family of products, reinforcing the brand identity and creating a recognizable aesthetic for consumers familiar with Gorilla Glue’s offerings.

In conclusion, the introduction of the Gorilla Glue Super Glue Pen signifies a strategic expansion of the Micro Precise line, addressing the specific needs of consumers who seek enhanced precision in their adhesive applications. Through a meticulous design process that prioritizes ergonomics and user feedback, Product Ventures has created a versatile and user-friendly tool that aligns with Gorilla Glue’s established visual language. The Super Glue Pen not only expands the product range but also reinforces the brand’s commitment to delivering quality and innovation in adhesive solutions.

Want to hear more specifics about our process for this project?


Celebrating 30 Years!

Exciting News: Product Ventures is acquired by CPG private investor group led by Sean Bisceglia