Doritos Crunch Nuts & Mix Packaging Design

STRUCTURAL PACKAGING DESIGN

For over a decade, Product Ventures has been instrumental in creating many of Frito-Lay’s® award-winning structural package designs. The latest Doritos® offering adds another snacking dimension for fans. With a unique prism shape and diagonal folds acting as a hinge, allows for instant access with a simple squeeze. The sturdy, portable packaging also fits in a cup holder for true on-the-go snacking.

From Food and Wine, “Beyond the nostalgic flavor, the packaging of both products is also rather endearing. The geometrically scored paper pouches fold open easily once you rip off the top strip, they stand up on their own, and they even fold closed once again thanks to a slot that’s meant to have one of the open corners tucked into it. Each three-ounce package is about two serving sizes, so these Doritos products aren’t nearly as overwhelming or easy to overindulge in as a Family Size bag of chips.”

From Packaging World, “The shaped paperboard container—with an inner barrier liner that appears to be foil-based—includes printed graphics that show consumers how to reclose the pack by tucking a corner into a slot on the package.”

Dow Packaging Innovation Award