Scientific Atlanta Set Top Box

APPLIANCE PRODUCT DESIGN

SITUATION:

Scientific Atlanta® sought a design transformation for its new set-top boxes to enhance their brand’s image and showcase their embedded technology.

CHALLENGE:

The challenge was for Product Ventures to create an upscale aesthetic that would unify the design across various set-top box models and improve the overall brand experience.

APPROACH:

We utilized our interdisciplinary applied consistent design elements across all SKU’s, ensuring a cohesive family aesthetic. The focus was on promoting the technology while simultaneously elevating the brand’s visual appeal.

RESULT:

The result was a set of set-top boxes with a more modern, upscale design that effectively showcased the Scientific Atlanta® embedded technology. The consistent product design elements created a unified brand experience across various models in their product family.

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