Scientific Atlanta Set Top Box
APPLIANCE PRODUCT DESIGN
Scientific Atlanta® sought a design transformation for its new set-top boxes to enhance their brand’s image and showcase their embedded technology.
The challenge was for Product Ventures to create an upscale aesthetic that would unify the design across various set-top box models and improve the overall brand experience.
We utilized our interdisciplinary applied consistent design elements across all SKU’s, ensuring a cohesive family aesthetic. The focus was on promoting the technology while simultaneously elevating the brand’s visual appeal.
The result was a set of set-top boxes with a more modern, upscale design that effectively showcased the Scientific Atlanta® embedded technology. The consistent product design elements created a unified brand experience across various models in their product family.
Want to hear more specifics about our process for this project?