Nestle Waters’ Sparkling New Packaging Signals Major Rebranding
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Nestlé Waters North America has announced its new Regional Spring Water Brand Sparkling portfolio with 10 new flavors, bold design changes and all new packaging for the Poland Spring®, Deer Park®, Zephyrhills®, Ozarka®, Ice Mountain® and Arrowhead® brands. The new Regional Spring Water Brand Sparkling line includes a new can format and proprietary bottle design, and is made only with water from natural springs, natural fruit flavors and added bubbles. (PRNewsfoto/Nestle Waters North America)
Rebranding rides the sparkling water surge through a major packaging redesign for 25 SKUs across six regional brands featuring new products, the brand’s debut in cans and a proprietary new bottle. (more)