International Delight Cleans Up its Package Design Published in BrandweekDesign | April 2009 by Becky Ebenkamp, bebenkamp@brandweek.com This brand of coffee creamer used to spill, sputter and drip. Now it simply sweetens. The idea The plan: WhiteWave hired Fairfield, Conn., agency Product Ventures to rethink its bottle package design for an operation that was dubbed, “Fix it now!” Stylistically, […]

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