Products showcase
April 14, 2023
Dial Body Wash PACKAGE DESIGN | CONSUMER INSIGHTS | BRAND EQUITY | CLOSURE DESIGN “The packaging has been revolutionized to improve ergonomics and sustainability, now featuring a 100% recycled plastic bottle and a cap that contains 25% less plastic.” Product of the Year 2023 Situation: Henkel wanted to revitalize the packaging of one of its […]
Read More →February 6, 2023
This interview is part of a series of interviews of Product Ventures’ talented staff. Below are excerpts from an interview with Account Management Intern Danielle Mank. The excerpts have been edited for clarity. Do you remember how you found out about Product Ventures or how you became an intern in the first place? Danielle Mank: Yeah! Originally […]
Read More →November 4, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excepts from an interview with Industrial Designer David Clarkin and Industrial Design Team Leader Luis Gutierrez. Luis Gutierrez Montenegro is one of Product Ventures’ Industrial Design Team Leaders and has worked for the agency for over 6 years. Luis […]
Read More →August 26, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excerpts from an interview of Director of Client Engagement Laura Chequer and Industrial Design Team Leader Sean Evelich. Sean Evelich is Product Ventures’ Industrial Design Team Leader and has been with our agency for almost a decade. Sean […]
Read More →August 17, 2022
Shrinkflation, Brand Reputation and Imagination: What To Do (and Avoid) When Downsizing Packages Not long ago, Stuart Leslie, VP of Industrial Design at Product Ventures, noticed something amiss with his ice cream. He was splitting a pint of a popular brand of ice cream with his wife and daughter — something they’ve done many times […]
Read More →July 18, 2022
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? Sustainability efforts are a lot like the much-maligned paper straw: Without structural integrity, it doesn’t work. Paper might be better for the environment than plastic, but it sometimes comes at the expense of the consumer experience. Likewise, sustainability initiatives like recycling only go so […]
Read More →July 7, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excerpts from an interview of Creative Director Ashley Rutter and Design Director Kaitlin Hermann. Ashley Rutter has a multidisciplinary background in packaging, advertising and digital communications which brings a unique perspective to her designs. She is energetic, positive, and […]
Read More →June 15, 2022
It’s Not Easy Being Green: 6 Takeaways on How To Balance Sustainability With Consumer Experience In an era of COVID and climate change, consumers care about safety, integrity and environmental impact. But at the same time, “more than ever, consumers desire convenience,” says Stuart Leslie, Vice President of Industrial Design at Product Ventures. “Case after […]
Read More →July 17, 2020
Critical Consumer Trends During COVID-19 By Randy Adis, Product Ventures Vice President Consumer and Market Research The COVID-19 pandemic has brought about unprecedented and instantaneous shifts in our work life, in school, in our families and our personal emotional well-being. This disruption to the world around us and our lifestyles has caused dramatic changes in […]
Read More →July 31, 2017
The Last Mile: Thoughts on the evolving role that product packaging must play for the consumer in an e-commerce world By Eric Hartman, Product Ventures Vice President Technologies & Commercialization Long ago, in the early 1990’s, a guy working at D.E. Shaw & Co., a global investment management firm, got the idea that he didn’t want […]
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