Products showcase
August 17, 2022
Shrinkflation, Brand Reputation and Imagination: What To Do (and Avoid) When Downsizing Packages Not long ago, Stuart Leslie, VP of Industrial Design at Product Ventures, noticed something amiss with his ice cream. He was splitting a pint of a popular brand of ice cream with his wife and daughter — something they’ve done many times […]
Read More →July 28, 2022
New Work: Plenity Packaging Design Product Ventures ‘ packaging design for Gelesis’ Plenity is now available to the public. Plenity is a FDA-cleared weight loss aid that takes up space in your stomach and helps you feel fuller at meal time throughout the day. Product Ventures designed the secondary packaging for Plenity’s single dose pods […]
Read More →July 18, 2022
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? Sustainability efforts are a lot like the much-maligned paper straw: Without structural integrity, it doesn’t work. Paper might be better for the environment than plastic, but it sometimes comes at the expense of the consumer experience. Likewise, sustainability initiatives like recycling only go so […]
Read More →July 7, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excerpts from an interview of Creative Director Ashley Rutter and Design Director Kaitlin Hermann. Ashley Rutter has a multidisciplinary background in packaging, advertising and digital communications which brings a unique perspective to her designs. She is energetic, positive, and […]
Read More →June 28, 2022
Schick Intuition Sensitive Care Sleek-Handle Razor Product Design FAIRFIELD, Conn. — Product Ventures work for Connecticut-based Edgewell Personal Care is now available to the public. The Schick Intuition Sensitive Care Sleek-Handle Razor is an additional option within Schick’s portfolio of women’s razor products designed by Product Ventures. Edgewell’s Schick Intuition Razor has led the category […]
Read More →June 15, 2022
It’s Not Easy Being Green: 6 Takeaways on How To Balance Sustainability With Consumer Experience In an era of COVID and climate change, consumers care about safety, integrity and environmental impact. But at the same time, “more than ever, consumers desire convenience,” says Stuart Leslie, Vice President of Industrial Design at Product Ventures. “Case after […]
Read More →July 7, 2021
Playful Packaging Design for New Gummy Candy The Topps Company, Inc. wanted a playful package for the Push Pop Gummy Roll that could easily dispense the gummy candy to the desired amount and could be saved for later consumption. PV’s designers developed and prototyped several designs that provided edible entertainment and maximized the fun factor […]
Read More →June 24, 2021
Package Design for Cambio Roasters Conveys A Sustainable, Farm-To-Table Mindset Product Ventures was recently recognized by DesignRush for the Cambio Roasters package design. With Cambio Roasters package design, Product Ventures may well have captured lightning in a bottle – or a cup of coffee, as the case may be. [more]
Read More →May 27, 2021
4sight inc. joins Product Ventures 4sight Inc. joins Product Ventures advancing the agency as a leader in structural packaging innovation. Stuart Leslie, Founder of 4sight Inc., joins Product Ventures as the new VP of Industrial Design. Stuart has been innovating for the world’s biggest brands for over 35 years. He built his reputation by creating […]
Read More →May 3, 2021
Capturing Charm and Wit in Package Design Packaging of the World recognized Sir Kensington’s new structural design. Product Ventures created a unified signature ‘Top Hat’ look across product lines. [more]
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