November 20, 2024
Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy! The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design […]
Read More →April 24, 2023
Everything You Need to Know About CPG Packaging Design at Scale in 2023 Take a moment to picture the packaging of your favorite product. Maybe it’s a snack, makeup item, or device. Why does it catch your eye, and if so, how? Do you love its colors or shape? Is it easy to use? Easy […]
Read More →November 1, 2023
Sustainability and Modernization Drove Dial’s Latest Package Redesign Henkel’s new, more sustainable packaging for Dial Body Wash delivers a premium look and feel and an ergonomically designed closure. Kate Bertrand Connolly 1 | Oct 04, 2023 Redesigned packaging for Dial Body Wash features a revitalized structural design that is more environmentally friendly than the previous packaging. […]
Read More →March 28, 2023
Dial Body Wash Bottle Design Renovation Uses 100% Recycled Packaging FAIRFIELD, Conn. — Product Ventures’ work with Henkel for the Dial brand is now available to the public. This design renovation of Dial body wash presents a visual language that cues for “hydration” and “the human body” to appropriately match the body wash product contained inside. Our […]
Read More →September 13, 2022
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]
Read More →August 19, 2022
Packaging Design Award: Blue Buffalo Pet Food Singles The Institute of Packaging Professionals (IoPP) has recognized Product Ventures’ work with Generals Mills in the 2022 AmeriStar Awards for Best in Show and Design Excellence. Both awards were for Product Ventures’ collaboration with General Mills on the Blue Buffalo Tastefuls Spoonless Singles released to the public earlier this year. “The […]
Read More →June 24, 2021
Package Design for Cambio Roasters Conveys A Sustainable, Farm-To-Table Mindset Product Ventures was recently recognized by DesignRush for the Cambio Roasters package design. With Cambio Roasters package design, Product Ventures may well have captured lightning in a bottle – or a cup of coffee, as the case may be. [more]
Read More →February 11, 2021
Sustainable Packaging Design Cambio Roasters launched a new, one-of-a-kind line of exceptional tasting coffee K-Cups® that are both planet- and people-friendly. Cambio pods are recyclable, packaged with wind power, support coffee farmers, and packed with the world’s finest coffees. To prepare for their expansion, Cambio Roasters invited Product Ventures to help visually translate their brand […]
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