Products showcase
November 4, 2024
PODCAST: Quantitative Consumer Testing in the CPG Sector Quantitative consumer testing can play a key role when it comes to successful packaging design, but CPG companies manufacturing all types of products say one of their biggest challenges is obtaining the data needed for this kind of testing. To discuss solutions to this challenge, we recently […]
Read More →June 24, 2024
Product Ventures Expands Leadership Team with Kari Mannina as Senior Managing Director and Jane Snyder as VP of Consumer Insights
Read More →June 11, 2024
Chicago, Illinois (June 5, 2024) – Sean Bisceglia and the newly formed Product Ventures Holdings LLC, a group of veteran CPG leaders and advisors, today announced the acquisition of Product Ventures, a celebrated packaging innovation agency based in Fairfield, CT. This acquisition marks the exciting first step in the group’s goal to develop a full-scale, idea-to-shelf packaging solution that will reimagine how clients go to market.
Read More →June 6, 2024
Sean Bisceglia is a seasoned executive with a remarkable track record of driving growth and market leadership across diverse industries. Over his 32-year career, Sean has founded and led multiple companies, achieving rapid market acceptance and global distribution of their products and services. Most recently, as CEO of Curion Insights, he spearheaded a significant expansion, […]
Read More →April 27, 2023
When clients come to us at Product Ventures for design, they actually receive so much more.
Through decades of experience with product and package design, we have developed a unique approach to the design process that provides 360 degrees of consideration for your business’s needs while prioritizing cost-effectiveness and time efficiency. And it all starts with consumer insights.
Leading with consumer insights lets us find designs that are objectively better for consumers and that improve outcomes for our clients. Armed with a tried-and-true research process, we work to create high-quality designs that best fit within people’s lives and stand the test of time.
Read More →April 24, 2023
Everything You Need to Know About CPG Packaging Design at Scale in 2023 Take a moment to picture the packaging of your favorite product. Maybe it’s a snack, makeup item, or device. Why does it catch your eye, and if so, how? Do you love its colors or shape? Is it easy to use? Easy […]
Read More →April 14, 2023
Dial Body Wash PACKAGE DESIGN | CONSUMER INSIGHTS | BRAND EQUITY | CLOSURE DESIGN “The packaging has been revolutionized to improve ergonomics and sustainability, now featuring a 100% recycled plastic bottle and a cap that contains 25% less plastic.” Product of the Year 2023 Situation: Henkel wanted to revitalize the packaging of one of its […]
Read More →February 6, 2023
This interview is part of a series of interviews of Product Ventures’ talented staff. Below are excerpts from an interview with Account Management Intern Danielle Mank. The excerpts have been edited for clarity. Do you remember how you found out about Product Ventures or how you became an intern in the first place? Danielle Mank: Yeah! Originally […]
Read More →November 4, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excepts from an interview with Industrial Designer David Clarkin and Industrial Design Team Leader Luis Gutierrez. Luis Gutierrez Montenegro is one of Product Ventures’ Industrial Design Team Leaders and has worked for the agency for over 6 years. Luis […]
Read More →August 26, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excerpts from an interview of Director of Client Engagement Laura Chequer and Industrial Design Team Leader Sean Evelich. Sean Evelich is Product Ventures’ Industrial Design Team Leader and has been with our agency for almost a decade. Sean […]
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