Jeff Smith

With 28 years of financial and operational management experience, Jeff Smith specializes in strategic leadership, integration, shaping future-aligned financial direction and driving operational efficiencies. Jeff is passionate about developing systems that facilitate seamless client collaboration and partnership. Previously SVP of Operations and VP of Finance at Curion, Jeff was responsible for transforming the companies’ pricing […]

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Package Design: Sir Kensington’s Condiment, Innovative Design, 2021

Condiment Package Design for Sir Kensington's

Sir Kensington’s Condiments PACKAGE DESIGN | CONSUMER RESEARCH “As a brand, we always strive to push the boundaries on design, challenging the conventional. We are so happy with our new packaging and can’t wait see it come to life in store.” Lead Brand Crafter, Carlee Delp SITUATION: Sir Kensington’s, a brand known for creating premium […]

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New Work: Dial Body Wash

photo of the Dial body wash package design

Dial Body Wash Bottle Design Renovation Uses 100% Recycled Packaging FAIRFIELD, Conn. — Product Ventures’ work with Henkel for the Dial brand is now available to the public. This design renovation of Dial body wash presents a visual language that cues for “hydration” and “the human body” to appropriately match the body wash product contained inside. Our […]

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Kari Mannina

Kari Mannina brings over 15 years of sales and account management experience working with Fortune 100 companies in the CPG and foodservice industries. Her diverse expertise spans market and consumer research, strategy, and digital marketing. Kari is known for her consultative, client-first approach, which has fostered meaningful and long-lasting partnerships throughout her career. At her […]

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Package Design: Nestlé Sparkling Water, Refreshing Redesign, 2018

photo of Nestle Sparkling Water package design

Nestlé Sparkling Water CONSUMER RESEARCH | STRUCTURAL PACKAGE DESIGN “Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last year.” Read full article by Mary Ellen Shoup Nestlé Waters North America on Sparkling […]

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Meghann Burke

Meghann Burke is a seasoned sales and account management leader with over 15 years of experience driving growth for Fortune 100 companies. She brings a diverse background in market and consumer research, customer experience management, digital marketing, and workforce management. Meghann excels at building strong client relationships and developing strategies that align with clients’ business […]

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Package Design: Doritos Crunch Nuts & Mix

photo of Doritos Nuts & Mix package design

Doritos Crunch Nuts & Mix STRUCTURAL PACKAGE DESIGN SITUATION: PepsiCo’s Frito-Lay Division aimed to launch a highly innovative product in the snack-food category – Doritos Crunch Nuts and Doritos Crunch Mix. They wanted to create visually striking and product-differentiating packaging to make a significant shelf impact. These new Doritos offerings were inspired by the iconic […]

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Packaging Design Award: Blue Buffalo Pet Food Singles

photo of blue buffalo packaging design

Packaging Design Award: Blue Buffalo Pet Food Singles The Institute of Packaging Professionals (IoPP) has recognized Product Ventures’ work with Generals Mills in the 2022 AmeriStar Awards for Best in Show and Design Excellence. Both awards were for Product Ventures’ collaboration with General Mills on the Blue Buffalo Tastefuls Spoonless Singles released to the public earlier this year. “The […]

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Katerina Maslanka

Katerina brings a strong track record of brand strategy and corporate communications to her role as Marketing & Sales Enablement Manager. Over eight years, she has honed her expertise in shaping brand identity and executing successful communication plans. She is dedicated to supporting both the executive and sales teams in achieving long-term business goals. During […]

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