Products showcase
July 18, 2022
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? Sustainability efforts are a lot like the much-maligned paper straw: Without structural integrity, it doesn’t work. Paper might be better for the environment than plastic, but it sometimes comes at the expense of the consumer experience. Likewise, sustainability initiatives like recycling only go so […]
Read More →July 7, 2022
This interview is part of a series of staff profiles on Product Ventures’ talented staff. Below are excerpts from an interview of Creative Director Ashley Rutter and Design Director Kaitlin Hermann. Ashley Rutter has a multidisciplinary background in packaging, advertising and digital communications which brings a unique perspective to her designs. She is energetic, positive, and […]
Read More →June 15, 2022
It’s Not Easy Being Green: 6 Takeaways on How To Balance Sustainability With Consumer Experience In an era of COVID and climate change, consumers care about safety, integrity and environmental impact. But at the same time, “more than ever, consumers desire convenience,” says Stuart Leslie, Vice President of Industrial Design at Product Ventures. “Case after […]
Read More →July 17, 2020
Critical Consumer Trends During COVID-19 By Randy Adis, Product Ventures Vice President Consumer and Market Research The COVID-19 pandemic has brought about unprecedented and instantaneous shifts in our work life, in school, in our families and our personal emotional well-being. This disruption to the world around us and our lifestyles has caused dramatic changes in […]
Read More →July 31, 2017
The Last Mile: Thoughts on the evolving role that product packaging must play for the consumer in an e-commerce world By Eric Hartman, Product Ventures Vice President Technologies & Commercialization Long ago, in the early 1990’s, a guy working at D.E. Shaw & Co., a global investment management firm, got the idea that he didn’t want […]
Read More →April 13, 2023
JAXJOX Push UpConnect INDUSTRIAL DESIGN | PRODUCT DESIGN SITUATION: Product Ventures was contracted to design JAXJOX’s Push UpConnect, a modern fitness tool that is part of the JAXJOX family of at-home fitness products. CHALLENGE: Our challenge was to extend the already established visual design language used in all JAXJOX products to develop the Push UpConnect. […]
Read More →April 1, 2023
Founder Peter Clarke founded Product Ventures over 25 years ago to help the world’s leading companies shape their best known brands with breakthrough design. He is the Chief Creative Officer. As an industrial designer, and the recipient of the first-ever Lifetime Achievement Award from his alma mater, Peter has been dedicated to creating valued products […]
Read More →June 6, 2024
With 28 years of financial and operational management experience, Jeff Smith specializes in strategic leadership, integration, shaping future-aligned financial direction and driving operational efficiencies. Jeff is passionate about developing systems that facilitate seamless client collaboration and partnership. Previously SVP of Operations and VP of Finance at Curion, Jeff was responsible for transforming the companies’ pricing […]
Read More →November 1, 2023
Sustainability and Modernization Drove Dial’s Latest Package Redesign Henkel’s new, more sustainable packaging for Dial Body Wash delivers a premium look and feel and an ergonomically designed closure. Kate Bertrand Connolly 1 | Oct 04, 2023 Redesigned packaging for Dial Body Wash features a revitalized structural design that is more environmentally friendly than the previous packaging. […]
Read More →April 14, 2023
Oui French Style Yogurt RAPID INNOVATION WEEK | STRUCTURAL PACKAGE DESIGN “[Oui by Yoplait] was the single biggest launch in the yogurt category in the last 5 years with above $100m in retail sales and it continues to go from strength to strength; the glass jar equity, the fact we’re building a French dairy brand […]
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