Products showcase
June 24, 2024
Kari Mannina brings over 15 years of sales and account management experience working with Fortune 100 companies in the CPG and foodservice industries. Her diverse expertise spans market and consumer research, strategy, and digital marketing. Kari is known for her consultative, client-first approach, which has fostered meaningful and long-lasting partnerships throughout her career. At her […]
Read More →March 30, 2023
Sir Kensington’s Condiments PACKAGE DESIGN | CONSUMER RESEARCH “As a brand, we always strive to push the boundaries on design, challenging the conventional. We are so happy with our new packaging and can’t wait see it come to life in store.” Lead Brand Crafter, Carlee Delp SITUATION: Sir Kensington’s, a brand known for creating premium […]
Read More →March 28, 2023
Dial Body Wash Bottle Design Renovation Uses 100% Recycled Packaging FAIRFIELD, Conn. — Product Ventures’ work with Henkel for the Dial brand is now available to the public. This design renovation of Dial body wash presents a visual language that cues for “hydration” and “the human body” to appropriately match the body wash product contained inside. Our […]
Read More →June 24, 2024
Katerina brings a strong track record of brand strategy and corporate communications to her role as Marketing & Sales Enablement Manager. Over eight years, she has honed her expertise in shaping brand identity and executing successful communication plans. She is dedicated to supporting both the executive and sales teams in achieving long-term business goals. During […]
Read More →April 13, 2023
Nestlé Sparkling Water CONSUMER RESEARCH | STRUCTURAL PACKAGE DESIGN “Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last year.” Read full article by Mary Ellen Shoup Nestlé Waters North America on Sparkling […]
Read More →September 13, 2022
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]
Read More →April 13, 2023
Doritos Crunch Nuts & Mix STRUCTURAL PACKAGE DESIGN SITUATION: PepsiCo’s Frito-Lay Division aimed to launch a highly innovative product in the snack-food category – Doritos Crunch Nuts and Doritos Crunch Mix. They wanted to create visually striking and product-differentiating packaging to make a significant shelf impact. These new Doritos offerings were inspired by the iconic […]
Read More →August 19, 2022
Packaging Design Award: Blue Buffalo Pet Food Singles The Institute of Packaging Professionals (IoPP) has recognized Product Ventures’ work with Generals Mills in the 2022 AmeriStar Awards for Best in Show and Design Excellence. Both awards were for Product Ventures’ collaboration with General Mills on the Blue Buffalo Tastefuls Spoonless Singles released to the public earlier this year. “The […]
Read More →June 6, 2024
Jane Snyder has 20+ years of marketing experience both on the client side and in the market research and brand strategy realms. She has helped companies achieve excellence in brand and product innovation, brand positioning, customer experience, and communications, among other things. Jane’s work has spanned industries including CPG, personal care, tech, and financial services. […]
Read More →April 13, 2023
Gorilla Glue Micro Precise CONSUMER RESEARCH | PROTOTYPING | PACKAGE DESIGN SITUATION: Gorilla Glue, a renowned industry leader in the adhesives category, sought to expand its product portfolio by introducing an innovative addition to their range of super glue products. They partnered with Product Ventures to conceptualize and develop this pioneering product design. CHALLENGE: Our […]
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