Products showcase
September 13, 2022
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]
Read More →April 13, 2023
Doritos Crunch Nuts & Mix STRUCTURAL PACKAGE DESIGN SITUATION: PepsiCo’s Frito-Lay Division aimed to launch a highly innovative product in the snack-food category – Doritos Crunch Nuts and Doritos Crunch Mix. They wanted to create visually striking and product-differentiating packaging to make a significant shelf impact. These new Doritos offerings were inspired by the iconic […]
Read More →August 19, 2022
Packaging Design Award: Blue Buffalo Pet Food Singles The Institute of Packaging Professionals (IoPP) has recognized Product Ventures’ work with Generals Mills in the 2022 AmeriStar Awards for Best in Show and Design Excellence. Both awards were for Product Ventures’ collaboration with General Mills on the Blue Buffalo Tastefuls Spoonless Singles released to the public earlier this year. “The […]
Read More →June 6, 2024
Jane Snyder has 20+ years of marketing experience both on the client side and in the market research and brand strategy realms. She has helped companies achieve excellence in brand and product innovation, brand positioning, customer experience, and communications, among other things. Jane’s work has spanned industries including CPG, personal care, tech, and financial services. […]
Read More →April 13, 2023
Gorilla Glue Micro Precise CONSUMER RESEARCH | PROTOTYPING | PACKAGE DESIGN SITUATION: Gorilla Glue, a renowned industry leader in the adhesives category, sought to expand its product portfolio by introducing an innovative addition to their range of super glue products. They partnered with Product Ventures to conceptualize and develop this pioneering product design. CHALLENGE: Our […]
Read More →July 28, 2022
New Work: Plenity Packaging Design Product Ventures ‘ packaging design for Gelesis’ Plenity is now available to the public. Plenity is a FDA-cleared weight loss aid that takes up space in your stomach and helps you feel fuller at meal time throughout the day. Product Ventures designed the secondary packaging for Plenity’s single dose pods […]
Read More →April 14, 2023
Bud Light Cool Twist INDUSTRIAL PACKAGING DESIGN | ETHNOGRAPHIES | MANUFACTURING ENGINEERING Situation: Anheuser-Busch sought to reimagine the packaging design for Bud Light®, moving away from the classic long neck glass bottle. In this endeavor, they collaborated with Product Ventures to explore a new innovative aluminum bottle design that would offer a fresh and contemporary […]
Read More →June 28, 2022
Schick Intuition Sensitive Care Sleek-Handle Razor Product Design FAIRFIELD, Conn. — Product Ventures work for Connecticut-based Edgewell Personal Care is now available to the public. The Schick Intuition Sensitive Care Sleek-Handle Razor is an additional option within Schick’s portfolio of women’s razor products designed by Product Ventures. Edgewell’s Schick Intuition Razor has led the category […]
Read More →April 14, 2023
Creative Director, Branding Ashley Rutter’s multi-disciplinary background in packaging, advertising and digital communications brings a unique perspective to her designs. She is an energetic, positive, and award-winning graphic designer. Ashley has created packaging graphics for a broad range of clients in the food and beverage, personal care, and pharmaceutical industries, such as Harvest Hill, Unilever, […]
Read More →March 30, 2023
Planters PACKAGE DESIGN | CONSUMER RESEARCH | BRAND EQUITY | SUSTAINABILITY “Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the Planters Dry Roasted Peanuts housed within.” -Allie Abney, Associate Brand Manager, Hormel Foods. SITUATION: Planters sought the assistance of Product Ventures to redesign […]
Read More →