Products showcase
April 13, 2023
Nestlé Sparkling Water CONSUMER RESEARCH | STRUCTURAL PACKAGE DESIGN “Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last year.” Read full article by Mary Ellen Shoup Nestlé Waters North America on Sparkling […]
Read More →September 13, 2022
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]
Read More →June 24, 2024
Katerina brings a strong track record of brand strategy and corporate communications to her role as Marketing & Sales Enablement Manager. Over eight years, she has honed her expertise in shaping brand identity and executing successful communication plans. She is dedicated to supporting both the executive and sales teams in achieving long-term business goals. During […]
Read More →April 13, 2023
Doritos Crunch Nuts & Mix STRUCTURAL PACKAGE DESIGN SITUATION: PepsiCo’s Frito-Lay Division aimed to launch a highly innovative product in the snack-food category – Doritos Crunch Nuts and Doritos Crunch Mix. They wanted to create visually striking and product-differentiating packaging to make a significant shelf impact. These new Doritos offerings were inspired by the iconic […]
Read More →August 19, 2022
Packaging Design Award: Blue Buffalo Pet Food Singles The Institute of Packaging Professionals (IoPP) has recognized Product Ventures’ work with Generals Mills in the 2022 AmeriStar Awards for Best in Show and Design Excellence. Both awards were for Product Ventures’ collaboration with General Mills on the Blue Buffalo Tastefuls Spoonless Singles released to the public earlier this year. “The […]
Read More →April 13, 2023
Gorilla Glue Micro Precise CONSUMER RESEARCH | PROTOTYPING | PACKAGE DESIGN SITUATION: Gorilla Glue, a renowned industry leader in the adhesives category, sought to expand its product portfolio by introducing an innovative addition to their range of super glue products. They partnered with Product Ventures to conceptualize and develop this pioneering product design. CHALLENGE: Our […]
Read More →July 28, 2022
New Work: Plenity Packaging Design Product Ventures ‘ packaging design for Gelesis’ Plenity is now available to the public. Plenity is a FDA-cleared weight loss aid that takes up space in your stomach and helps you feel fuller at meal time throughout the day. Product Ventures designed the secondary packaging for Plenity’s single dose pods […]
Read More →June 6, 2024
John Broderick is an accomplished consumer insights strategist with extensive experience in both qualitative and quantitative research. He has a proven track record of success in both corporate environments, including Unilever, and agile insights consultancies. John is a hands-on researcher and skilled moderator with a passion for uncovering actionable insights that drive business impact.Throughout his […]
Read More →April 14, 2023
Bud Light Cool Twist INDUSTRIAL PACKAGING DESIGN | ETHNOGRAPHIES | MANUFACTURING ENGINEERING Situation: Anheuser-Busch sought to reimagine the packaging design for Bud Light®, moving away from the classic long neck glass bottle. In this endeavor, they collaborated with Product Ventures to explore a new innovative aluminum bottle design that would offer a fresh and contemporary […]
Read More →June 28, 2022
Schick Intuition Sensitive Care Sleek-Handle Razor Product Design FAIRFIELD, Conn. — Product Ventures work for Connecticut-based Edgewell Personal Care is now available to the public. The Schick Intuition Sensitive Care Sleek-Handle Razor is an additional option within Schick’s portfolio of women’s razor products designed by Product Ventures. Edgewell’s Schick Intuition Razor has led the category […]
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