Products showcase
January 27, 2021
2020 IoPP AmeriStar Package Competition The AmeriStar Package Award program, produced by IoPP, the Institute of Packaging Professionals, is one of the packaging industry’s most prestigious design awards programs. Product Ventures was recognized with the Best of Show Award for their innovative Package Design. (more)
Read More →April 14, 2023
Powerade STRUCTURAL PACKAGING DESIGN | BRAND EQUITY SITUATION: Coca-Cola, as the official hydrator of the Argentinean national football team during the 2014 World Cup, collaborated with Product Ventures to revamp the structural design of the Powerade® brand. The objective was to create an iconic structural aesthetic that embodied qualities such as strength, endurance, and intensity, […]
Read More →January 12, 2021
Product Ventures Selected for Top 10 Packaging Design Innovations from 2020 Product Ventures is honored Packaging Strategies Magazine selected the Gorilla Glue Micro Precise packaging design as one of the Top 10 Innovations from 2020. (more)
Read More →April 14, 2023
Oreck Floor Care APPLIANCE DESIGN | INDUSTRIAL PRODUCT DESIGN SITUATION: Seeking to leverage and maintain Oreck’s legacy of lightweight, durability, and dependability, the company partnered with Product Ventures on a new product design. The goal was to make the Oreck products not only reliable but also desirable to consumers, effectively repositioning the brand in the […]
Read More →December 8, 2020
Product Ventures and Energizer Awarded AmeriStar Packaging Award The Institute of Packaging Professionals named Product Ventures and Energizer the winners of the AmeriStar Award for the Armor All structural design. The IoPP selects the best packages of the year in one of the industry’s oldest and most prestigious design competitions. The Armor All brand entrusted […]
Read More →April 14, 2023
Armor All STRUCTURAL PACKAGING DESIGN | CONSUMER RESEARCH Situation: Armor All® is a well-established brand known for its appeal to car owners who take pride in maintaining their vehicles. Their products are trusted to deliver high-quality results efficiently. Armor All® aimed to create a signature spray bottle that could convey their brand’s strength and protective […]
Read More →April 12, 2023
Scientific Atlanta Set Top Box APPLIANCE PRODUCT DESIGN SITUATION: Scientific Atlanta® sought a design transformation for its new set-top boxes to enhance their brand’s image and showcase their embedded technology. CHALLENGE: The challenge was for Product Ventures to create an upscale aesthetic that would unify the design across various set-top box models and improve the […]
Read More →October 30, 2020
Product Ventures and Gorilla Glue Awarded Best of Show AmeriStar Award On October 27, 2020, the Institute of Packaging Professionals named Product Ventures and Gorilla Glue the winners of the AmeriStar Best of Show Award for the Gorilla Super Glue Micro Precise structural design. The Best of Show Award honors a package that surpasses all […]
Read More →April 14, 2023
Cascade STRUCTURAL PACKAGE DESIGN SITUATION: Proctor & Gamble developed an innovative and groundbreaking product formulation for automatic dishwashing, known as Cascade Complete. To effectively convey the product’s high-performance characteristics, it was essential to establish a distinctive visual presence in the retail environment. CHALLENGE: Our objective at Product Ventures was to design a bottle shape that […]
Read More →April 14, 2023
PurAsia STRUCTURAL PACKAGE DESIGN Situation: MasterFoods aimed to tap into the Asian food market by introducing a line of restaurant quality snacks and meal enhancers, such as sauces and spices. They sought to position their products as premium offerings and enhance the consumer experience through an innovative packaging design. Challenge: Product Ventures was tasked with […]
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