Product Design: Oreck Floor Care, Innovative Design

photo of Oreck Vacuum product design

Oreck Floor Care APPLIANCE DESIGN | INDUSTRIAL PRODUCT DESIGN SITUATION: Seeking to leverage and maintain Oreck’s legacy of lightweight, durability, and dependability, the company partnered with Product Ventures on a new product design. The goal was to make the Oreck products not only reliable but also desirable to consumers, effectively repositioning the brand in the […]

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Product Ventures and Energizer Awarded AmeriStar Packaging Award

Product Ventures and Energizer Awarded AmeriStar Packaging Award The Institute of Packaging Professionals named Product Ventures and Energizer the winners of the AmeriStar Award for the Armor All structural design. The IoPP selects the best packages of the year in one of the industry’s oldest and most prestigious design competitions. The Armor All brand entrusted […]

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Packaging Design: Armor All, Innovative Design 2020

photo of Armor All packaging design

Armor All STRUCTURAL PACKAGING DESIGN | CONSUMER RESEARCH Situation:  Armor All® is a well-established brand known for its appeal to car owners who take pride in maintaining their vehicles. Their products are trusted to deliver high-quality results efficiently. Armor All® aimed to create a signature spray bottle that could convey their brand’s strength and protective […]

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Product Design: Scientific Atlanta Set Top Box

photo of Scientific Atlanta product design

Scientific Atlanta Set Top Box APPLIANCE PRODUCT DESIGN SITUATION: Scientific Atlanta® sought a design transformation for its new set-top boxes to enhance their brand’s image and showcase their embedded technology. CHALLENGE: The challenge was for Product Ventures to create an upscale aesthetic that would unify the design across various set-top box models and improve the […]

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Package Design: Cascade

photo of Cascade package design

Cascade STRUCTURAL PACKAGE DESIGN SITUATION: Proctor & Gamble developed an innovative and groundbreaking product formulation for automatic dishwashing, known as Cascade Complete. To effectively convey the product’s high-performance characteristics, it was essential to establish a distinctive visual presence in the retail environment. CHALLENGE: Our objective at Product Ventures was to design a bottle shape that […]

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Package Design: PurAsia

photo of PurAsia package design

PurAsia STRUCTURAL PACKAGE DESIGN Situation:  MasterFoods aimed to tap into the Asian food market by introducing a line of restaurant quality snacks and meal enhancers, such as sauces and spices. They sought to position their products as premium offerings and enhance the consumer experience through an innovative packaging design. Challenge:  Product Ventures was tasked with […]

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New Work: Packaging Discoveries with Gorilla Glue

Packaging Discoveries with Gorilla Glue Gorilla Glue engaged Product Ventures to design and develop a new entry into their portfolio of super glue products, the Gorilla Super Glue Micro Precise. Through category audits, consumer research, and iterative prototyping, Product Ventures’ industrial design team delivered an easy-to-use, precise, controlled dispensing tool that fits comfortably in the […]

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Package Design: Dasani Drops

photo of Dasani Drops package design

Dasani Drops HOLISTIC PACKAGE DESIGN SITUATION: The Coca-Cola company sought Product Ventures’ expertise for the package design of their new product, Dasani Drops™ – a portable flavor enhancing concentrate for their Dasani® Brand. CHALLENGE: The challenge was to create innovative packaging that effectively communicated the burst of flavor and personalized taste experience offered by Dasani […]

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