Products showcase
April 14, 2023
Armor All STRUCTURAL PACKAGING DESIGN | CONSUMER RESEARCH Situation: Armor All® is a well-established brand known for its appeal to car owners who take pride in maintaining their vehicles. Their products are trusted to deliver high-quality results efficiently. Armor All® aimed to create a signature spray bottle that could convey their brand’s strength and protective […]
Read More →April 12, 2023
Scientific Atlanta Set Top Box APPLIANCE PRODUCT DESIGN SITUATION: Scientific Atlanta® sought a design transformation for its new set-top boxes to enhance their brand’s image and showcase their embedded technology. CHALLENGE: The challenge was for Product Ventures to create an upscale aesthetic that would unify the design across various set-top box models and improve the […]
Read More →October 30, 2020
Product Ventures and Gorilla Glue Awarded Best of Show AmeriStar Award On October 27, 2020, the Institute of Packaging Professionals named Product Ventures and Gorilla Glue the winners of the AmeriStar Best of Show Award for the Gorilla Super Glue Micro Precise structural design. The Best of Show Award honors a package that surpasses all […]
Read More →April 14, 2023
Cascade STRUCTURAL PACKAGE DESIGN SITUATION: Proctor & Gamble developed an innovative and groundbreaking product formulation for automatic dishwashing, known as Cascade Complete. To effectively convey the product’s high-performance characteristics, it was essential to establish a distinctive visual presence in the retail environment. CHALLENGE: Our objective at Product Ventures was to design a bottle shape that […]
Read More →April 14, 2023
PurAsia STRUCTURAL PACKAGE DESIGN Situation: MasterFoods aimed to tap into the Asian food market by introducing a line of restaurant quality snacks and meal enhancers, such as sauces and spices. They sought to position their products as premium offerings and enhance the consumer experience through an innovative packaging design. Challenge: Product Ventures was tasked with […]
Read More →September 15, 2020
Packaging Discoveries with Gorilla Glue Gorilla Glue engaged Product Ventures to design and develop a new entry into their portfolio of super glue products, the Gorilla Super Glue Micro Precise. Through category audits, consumer research, and iterative prototyping, Product Ventures’ industrial design team delivered an easy-to-use, precise, controlled dispensing tool that fits comfortably in the […]
Read More →April 14, 2023
Dasani Drops HOLISTIC PACKAGE DESIGN SITUATION: The Coca-Cola company sought Product Ventures’ expertise for the package design of their new product, Dasani Drops™ – a portable flavor enhancing concentrate for their Dasani® Brand. CHALLENGE: The challenge was to create innovative packaging that effectively communicated the burst of flavor and personalized taste experience offered by Dasani […]
Read More →April 14, 2023
JAXJOX Smart Kettlebell INDUSTRIAL PRODUCT DESIGN & DEVELOPMENT SITUATION: Product Ventures was engaged to assist with the initial mechanical design and design aesthetics of the world’s first Smart Kettlebell by JAXJOX. These innovative smart weights aimed to promote a healthy fitness lifestyle through connected workouts in the comfort of one’s home. CHALLENGE: The challenge here […]
Read More →August 2, 2020
Capturing the Spirit of Automotive Performance with New Packaging Design Product Ventures partnered with Armor All to help their packaging design capture the spirit of automobile performance. This updated design optimized the ergonomics of the trigger sprayer grip for a greater cross-section of users. The Product Ventures designers added a taller ratcheting collar, which moved […]
Read More →April 14, 2023
Coca-Cola Splash Bar INNOVATIVE RESEARCH | PRODUCT DESIGN & DEVELOPMENT SITUATION: The Coca-Cola Company partnered up with Product Ventures to create opportunities for underserved communities to engage with Hindustan Coca-Cola Beverages’ (HCCB) value chain through their Splash Bar initiative. This initiative aimed to make Coca-Cola products accessible at affordable prices in remote areas with limited […]
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