Product Design: Coca-Cola Splash Bar

photo of Coca-Cola Splash Bar product design

Coca-Cola Splash Bar INNOVATIVE RESEARCH | PRODUCT DESIGN & DEVELOPMENT SITUATION: The Coca-Cola Company partnered up with Product Ventures to create opportunities for underserved communities to engage with Hindustan Coca-Cola Beverages’ (HCCB) value chain through their Splash Bar initiative. This initiative aimed to make Coca-Cola products accessible at affordable prices in remote areas with limited […]

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Package Design: Breathe Right

Product Ventures successfully reimagined the Breathe Right brand and packaging with bold, new graphics that pop on-shelf with compelling, more broadly relevant selling points.

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CPG Talents Meet the Needs of the Covid-19 Crisis with the help of Product Ventures and PepsiCo

CPG Talents Meet the Needs of the Covid-19 Crisis As local communities were reporting a shortage of personal protective equipment (PPE) to use in their fight against COVID-19, PepsiCo and the Product Ventures team were able to leverage their long-term relationship to quickly assemble the right people, resources, materials and equipment to address this issue. […]

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Package Design: Blue Buffalo Pet Food, 2022

blue buffalo pet food package design

Blue Buffalo INDUSTRIAL DESIGN | PACKAGE DESIGN “The polypropylene, recyclable cup easily breaks in half, allowing for flexible feeding options and reducing the need to store half-opened containers in the refrigerator.” – Institute of Packaging Professionals SITUATION: General Mills approached Product Ventures to explore package design innovations for its pet food brand Blue Buffalo. General Mills’ […]

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New Work: Armor All – Packaging 2020

Armor All Accelerates into Market with New Packaging from Product Ventures Armor All® is a brand that appeals to car owners who take pride in maintaining their vehicle. They rely on Armor All® to get the job done the right way and with ease. Achieving a high-performance automotive aesthetic on even the most modest vehicles […]

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Product Design: Westcott TrimAir Paper Trimmer

photo of Westcott TrimAir product design

Westcott TrimAir Paper Trimmer PRODUCT DESIGN & DEVELOPMENT  Situation: Product Ventures was tasked with designing the Westcott TrimAir Rotary Paper Trimmer, a 12-inch paper trimmer. The objective was to create a sleek, contemporary, and professional-looking trimmer that aligns with the elevated quality of the Westcott’s product portfolio. Challenge: The challenge was to design a paper […]

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Product & Package Design: Dr. Scholl’s Active Series

photo of Dr Scholls product and package design

Dr. Scholl’s Active Series PRODUCT DESIGN | PACKAGE DESIGN | DISPLAY DESIGN SITUATION: Merck sought the assistance of Product Ventures to introduce their new premium athletic line of Dr. Scholl’s® insoles. They required an innovative package design and appealing graphic displays to effectively showcase these products. This collaboration enhanced the visual appeal of their insoles […]

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Product Ventures has joined the Amazon Packaging Support and Supplier Network (APASS)

Product Ventures has joined the Amazon Packaging Support and Supplier Network (APASS) The APASS program was developed by Amazon to support vendors in certifying their products under Amazon’s Frustration-Free Packaging Programs and 3 Tiers of Certification: Frustration Free Packaging (FFP), Ships-in-Own-Container (SIOC) and Prep-Free Packaging (PFP). All APASS network companies have received guidance from Amazon on […]

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