July 18, 2022
Consumers Prove Convenience Eclipses Sustainability — What Can CPG Companies Do? Sustainability efforts are a lot like the much-maligned paper straw: Without structural integrity, it doesn’t work. Paper might be better for the environment than plastic, but it sometimes comes at the expense of the consumer experience. Likewise, sustainability initiatives like recycling only go so […]
Read More →June 15, 2022
It’s Not Easy Being Green: 6 Takeaways on How To Balance Sustainability With Consumer Experience In an era of COVID and climate change, consumers care about safety, integrity and environmental impact. But at the same time, “more than ever, consumers desire convenience,” says Stuart Leslie, Vice President of Industrial Design at Product Ventures. “Case after […]
Read More →November 1, 2023
Sustainability and Modernization Drove Dial’s Latest Package Redesign Henkel’s new, more sustainable packaging for Dial Body Wash delivers a premium look and feel and an ergonomically designed closure. Kate Bertrand Connolly 1 | Oct 04, 2023 Redesigned packaging for Dial Body Wash features a revitalized structural design that is more environmentally friendly than the previous packaging. […]
Read More →September 13, 2022
Planters Peanuts Packaging Renovation Saves 220 Tons of Plastic a Year FAIRFIELD, Conn. — Product Ventures’ work for the Planters brand is now available to the public. Our work focused on designing a new 16oz PET packaging container for Planters’ dry roasted peanuts — the highest volume seller of the Planters portfolio. The new design […]
Read More →June 24, 2021
Package Design for Cambio Roasters Conveys A Sustainable, Farm-To-Table Mindset Product Ventures was recently recognized by DesignRush for the Cambio Roasters package design. With Cambio Roasters package design, Product Ventures may well have captured lightning in a bottle – or a cup of coffee, as the case may be. [more]
Read More →March 17, 2021
Cambio Roasters Eco-Friendly Packaging Design Packaging of the World recently showcased the structural packaging design Product Ventures developed with with Cambio Roasters. Product Ventures helped Cambio Roasters visually translate their brand mission into a retail package that stands out from the crowd of K-Cups®. Product Ventures worked with Cambio to develop an easy to use […]
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